What is networking — and how do I do it?

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A young female employee networking with an older colleague

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You might not realise it, but you’re already part of quite a few networks. You have a friendship network, a family network, and maybe a society or sports team that you’re part of. And let’s not forget all those Facebook friends.

“Networking” takes meeting people to the next level. Show them some love and the people in your network will help you achieve your goals – and that’s what we’ll explore in this post.

What is networking?

Networking means having relationships which can help you achieve your goals. Would you help someone out if you didn’t like them? Probably not. That means networking is made up of three steps:

  1. Meeting people.
  2. Encouraging them to warm to you.
  3. Keeping the relationship going.

It’s impossible to overstress the importance of the second step. Giving people cause to like you is the key to unlocking a mutually beneficial relationships.

For a quick introduction, check out this video we made:

Why should I network?

Networking can sound like a bit of a chore, but there are so many benefits to having good relationships with a wide range of people. People in your network (often known as “contacts”) can:

  • Share knowledge and experience with you.
  • Mentor you and help you develop.
  • Put you in touch with other people who can help you out.
  • Connect you with opportunities that might not otherwise come your way.

Often, the benefit is something you’d never even expected.

So where can I do this “networking” thing?

People often talk about “networking events”. Any event attended by people from different backgrounds and employers like a talk or a conference is an opportunity to add to your network, and therefore a potential networking event.

A so–called “networking event” is unlikely to be your first experience of networking. But there are many other networking situations you’re likely to find yourself in:

  • Students at Wolverhampton University
    University open days are the perfect opportunity for
    networking
    At a stall on a university open day.
  • Meeting your mentor when you start a new job.
  • A shared workspace if you’re self–employed.
  • Clients or customers you talk to through work – whether in person or by phone or email.
  • Social networks like LinkedIn and Twitter, or even Facebook. Here’s how to use your online social networks to improve help your career.
  • Friends and family, and people you meet socially at parties and other social events (it might be a BBQ, but there could be a multitude of contacts ripe for the picking!)

In fact, pretty much any area of life is an opportunity for networking. It’s a bit like Pokémon – with an eagle eye and a bit of determination, you’ll soon catch ‘em all.

'Networking can help you in every area of life – from work and school to your university application'

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The three pillars of networking

1. Meeting people

We’ve already talked about some of the ways you can meet people “naturally”.

But what if you’re given the opportunity to attend a networking event? It can be quite daunting to actually go up and meet people. Here are a few pointers from management consultant Christopher Barratt:

  • Look for groups of three people.
  • Single out “open groups” – groups which you can join without elbowing your way in.
  • Go up to the group and say “may I join you?”
  • Shut up! Now it’s time to learn about the other people in the group, which brings us on to step 2…

2. Encourage people to warm to you

Whenever you meet people face–to–face, it’s important to make a good impression:

  • Handshake graphic
    No floppy handshakes please
    Introduce yourself.
  • Shake hands if it’s appropriate. Avoid the limp–fish handshake, which is off–putting, and dry sweaty palms, which are icky.
  • Speak clearly – don’t mumble.
  • Look the person you’re talking to in the eye. If you’re talking to a group, try to switch eye contact between people to include everyone, and avoid creeping one person out.

Once the pleasantries are over with, the easiest way to encourage people to you warm to you quickly is to show an interest in them:

  • Ask questions about them.
  • Show an interest in their answers.
  • Ask follow–up questions.

Don’t talk about yourself too much. Remember the mnemonic WAIT. It means “Why Am I Talking?” – and it’s something you should ask yourself whenever you open your mouth (when networking, we mean, not just in general).

Asking questions has the side benefit of helping you establish what they can offer you. For example, you might find out the person you spoke to at that university open day is in charge of admissions.

Remember, when you network with one person, you’re potentially networking with everyone they know as well. Don’t dismiss someone just because they don’t fit in with your plans. Maybe they’re the admission tutor’s best friend!

3. Maintaining the relationship

If you meet at a networking event:

  1. Ask for a business card, and share your own if you have one. This will help you remember names and contact details.
  2. If you pick up a lot of business cards, jot some reminder notes on the back when you get back to the office.
  3. Follow up with an email thanking your new contacts for talking to you. Remind them who you are with a memorable fact.
  4. If there’s way you can work together immediately, clearly confirm the next steps in your email.

Networking at work

When you start a job, the chances are you won’t know anyone much apart from the person who hired you.

But don’t just confine your circle to the people you work with – use your initiative and be pro–active:

  • Get to know people around you using the tips we discussed in step 2 above.
  • Ask your line manager to introduce you to people who can help you develop (they may do this anyway).
  • Think about how you want to develop your career and seek out people within the organisation who can help you further your knowledge and skills, and meet other people.

Apprenticeships and school/college leaver programmes

If you’re part of a yearly intake of apprentices, gap year students, or on a school/college leaver programme, things will be slightly different. You should find it’s easier to network with:

  • Your “contemporaries” – young people of a similar age who are part of your intake, and who you’re training alongside.
  • Mentors – as well as your line manager, you may have other mentors who could be quite senior in the organisation. Check out our guide to making the most of your mentor.
  • Apprentices or school/college leavers a few years ahead of you. Play your cards right, and they will show you the ropes and introduce you to their own networks.

You could even set yourself a target of making three new contacts every month to keep you on track as you build your network.

Mentors are another great way to develop quickly in the world of work. Now you know how to build your network, check out our guide to making the most of your mentor to really get a head start when you start your first job.

Image credits

https://upload.wikimedia.org/wikipedia/commons/4/48/Computer_industry_entrepreneur_workshop.jpg

https://c3.staticflickr.com/1/587/23764159626_494ee7dd44_b.jpg

http://www.freepik.com/free-vector/business-agreement_836632.htm

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