60 Second Interview: Cryptocurrency marketing manager

Molly is a marketing manager in the male-dominated world of Bitcoin and cryptocurrency. She explains why she loves the freedom of her job, and how to follow in her footsteps.

Name: Molly Spiers

Company: CoinCorner

Industry: Cryptocurrency (IT & The Internet)

What is your job? Cryptocurrency marketing manager

How long have you been doing this job? 3.5 years

Education

Degree:

BA (Hons) Fashion Management with Marketing, Southampton Solent University

National Diploma in Art and Design, University College Isle of Man

A-levels

1. What was your very first job?

My first job was a waitress at a local cafe. I was a waitress there for a number of years (evenings and weekends) throughout my time at school/college.

2. What did you want to do when you were at school?

So many things! A vet... a therapist… a PE teacher… there were many more I’m sure, but they are the ones I can remember.

3. How did you find out about the industry?

Before I landed my job in the crypto industry, I worked in the hospitality/leisure industry, as part of a small marketing team for a local hotel chain.

It was my first proper marketing role since leaving university and I really enjoyed it. But after a year and half, I found myself getting bored (hotels were a bit dull) and so I started looking for something different.

Around the same time, CoinCorner (which was a new crypto startup at the time) was advertising a marketing position. I had no idea what crypto or Bitcoin were, but it sounded interesting, so I applied and was offered the job!

4. How did you get there?

My career progression to date:

April 2015 - Present - Marketing Manager - CoinCorner
July 2013 - March 2015 - Marketing Assistant - The Sefton Group
February 2012 - May 2012 - Online Marketing Assistant - Ideal Collection (3 month work experience placement while at university).

Want to know where art and design could lead you? Check out our Art & Design Subject Guide

5. What is a typical day like?

There’s no such thing as a ‘typical day’ in the crypto industry! The industry is constantly shifting and evolving and things can change (quite literally) overnight.

Marketing a company in an industry that changes so quickly certainly has its challenges, but I love it and wouldn’t change it. It keeps you on your toes, for sure.

6. What’s the best thing about your job?

Having the freedom to try new things. Most businesses rely on “tried and tested” marketing methods that have proven to be effective or reliable in the past, but they need to be thinking ahead. The way we market products and services is changing — it’s no longer flyers and billboards.

In an emerging industry like cryptocurrency, there are no “tried and tested” means of marketing so you have the freedom to explore what works (or doesn’t work!).

7. What is the most challenging thing about your job?

Having to pick up or drop marketing campaigns as and when the industry changes.

8. What advice do you have for people who want to do what you do?

Consider what area you’d like to pursue — there are so many different routes into marketing you can take. You can specialise in areas like content writing, public relations, research, social media etc. But if (like me) you like to do a little bit of everything, then perhaps look at roles that offer that variety.

9. What things do you wish you’d known before starting your career?

That it’s okay, whether you are 16, 18 or even 30 years old, to not know what you want to do as a career. And even if you think you do, that it’s okay to change your mind! Do what you enjoy and what makes you happy.

10. Where would you like to be in 5 years?

I would like to be working in the crypto space still but I imagine it will look very different to how it looks now. The industry moves far too fast for anyone to know what it will be like in five months, let alone five years.

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