IT and the internet work experience

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Our year 11 pupils struggle to find work experience opportunities with IT companies in the West Midlands region.  We put this down to the large companies targeting activity at older students and the smaller ones not having the resources to offer anything.  What advice would you give to pupils under 16 to help them find and secure placements that give them a real insight into roles such as systems analyst, games developer, web designer etc?

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