How should I focus my application (CV and Cover letter) to appeal to the employers.

Hi there, Thanks for your question. To make your CV and cover letter stand out for Level 6 or 7 finance apprenticeships, focus on clearly showing your genuine interest in finance through things like reading financial news, taking short courses or getting involved in business or investment-related activities. Briefly demonstrating commercial awareness, such as mentioning a market trend or economic event you’ve been following will also help you stand [link removed] firms look for strong analytical skills, attention to detail, communication and teamwork. Use simple examples from school, work or extracurriculars to show where you’ve demonstrated these qualities. Keep your CV clean and straightforward, and use your cover letter to explain why you want the role, why you’re interested in that specific firm and what strengths you can [link removed] you present your motivation, awareness and potential clearly, you’ll significantly improve your chances of getting through to interview stages.